Social Media Digital Marketing Course

You will be permitted to bring your own laptop or tablet for this course. There are also computers available for this hands-on course 
This course will cover the following:
*Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media
Platforms
*Learn why telling stories is the best way to connect with your audience. 
o How to run effective campaigns that combine both offline and online marketing. 
o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking
*How to easily create engaging content on your own with you smart phone or your computer. 
*Social Media Plan Building, Building an effective Social Media Plan 
o Who and where are your best customers
o Define your voice
o Why would someone want to connect with you on social media
o What are the big ideas that are going to drive your campaign 
o Content allocation – who will implement your social media projects
• Who – Who is going to do the work on your social media marketing
• When - developing a calendar / schedule
• Where - Office? Outside resources? Mobile? Computer? 
• What – What pieces of content do you need? Do you need an image repository? Videos?
• Develop a detailed calendar to structure your social media activities

Speaker(s): Transparent - Jason Elkins